Growing Your Business
Reaching your customers can be hard, as many companies are battling for their attention. Your channels have to be tuned to where your customers are, and your message should be meaningful for the people you try to reach.
How your business earns money might not have changed for years. But maybe there exist better and more profitable options to sell your offerings. Here you get inspired by others to explore new ways of making money.
Companies that manage to create added value from existing or newly acquired data secure an important competitive advantage. Here you find how to identify suitable data sources, the inspiration for new data service ideas and a structured way to design your data-driven business.
You have a great idea, but this does not mean your company will necessarily be successful. Test the potential success of your idea, the financial soundness of the investment and develop measurable goals.
Discussing what your business does or should do is not always easy. There are many elements to take into consideration. This makes your discussion fuzzy. Visualizing your business will bring structure to your conversations.
Understanding a market is an important factor for sustainable business success. Here you find how to understand the trends and competitive forces that shape a market, and identify if it is attractive for your products.
Finding new customers and keeping existing customers is the lifeblood for any company. You need customers to be able to sell your products. This requires that you know who they are and what they need. Here you can figure out how to interact with customers to learn what makes them happy or causes them trouble.
Listen to everyone in your company.
Set limits to time, money, and effort, but do them