Know My Customers
Finding new customers and keeping existing customers is the lifeblood for any company. You need customers to be able to sell your products. This requires that you know who they are and what they need. Here you can figure out how to interact with customers to learn what makes them happy or causes them trouble.
identify your target customers
To identify your target customers, look for the ones that benefit the most from your products. The Persona tool will help you to decide on which group of customers to focus.