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Understanding a market is an important factor for sustainable business success. Here you find how to understand the trends and competitive forces that shape a market, and identify if it is attractive for your products.
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The real value of a new business idea depends on how you implement it. Often your starting point will be your current business or you start from scratch. Here you make a plan that describes how you can move from your current to your new business.
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When creating a new product or service you have to make assumptions about the needs and preferences of your customers. Many decisions during development are based on these assumptions. Verifying these assumptions will help you to make your product more attractive.
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